Michael Pollan at the Writers Festival
On his request, moderator Caroline Baum had taken Pollan to the Sydney Fish Markets, and to an Australian supermarket. He showed the audience Exhibit A, Yoplait Smackers, and Exhibit B, an Omega 3-enhanced bread that “promises healthy brain development”. Among the bread’s ingredients was “tuna oil”. “This is a tuna sandwich even before you open the can of tuna,” he joked, before going on to say that adding Omega-3 to processed food is a very "reductive" approach to nutrition. He continued this theme on ABC's 7.30 Report on Tuesday night (transcript and video here) when he told Kerry O’Brien (who was hugely amused by the concept of the "soul of a carrot"):
“We know carrots are good for you, right? People have been eating them for a long time and the assumption was that what was good in cancer preventing in the carrot was the beta carotene. What makes it orange. So we extracted that and we made these supplement pills and we gave them to people and low and behold in certain populations like people who drink a lot would get sicker, were more likely to get cancer on beta carotene and the scientists kind of scratched their head. There is a couple of explanations. We don't know. But one may be that the beta carotene is not the key ingredient. You know there are 50 other carotenes in carrots. Food is incredibly complex. It's a wilderness, you know, we don't know what's going on deep in the soul of a carrot. And we shouldn't kid ourselves to think we can reduce it to these chemicals.”My notes below on other themes he touched on at the Writers' Festival:
- In California’s Central Valley, vineyards are being ripped up to make way for almond crops, which are now one of the most profitable crops in the US. But almond trees only bloom for 10-14 days in February so there aren’t enough bees to do the pollination job. So now, every February, 60% of America’s honey bees are shipped across the country — others are brought in from Australia. With bees from all over the world mingling, it becomes, he says, “a great bee brothel”, trading viruses and parasites. The Israeli Acute Paralysis Virus (IAPV) has been implicated in colony collapse disorder in honey bees. Bee owners get $140 a box for the process. The bees are fed high-fructose corn syrup to get them in shape. Industrial agriculture is stressing bees and monoculture is the “original sin of agriculture”; nature doesn’t work that way. It may be an efficient method of production, but it’s not a resilient one.
- Caroline Baum asked Pollan how we can get people to care about food. Pollan responded by saying that when you can tell stories that link what’s on someone’s plate to what’s happening in the wider world, when you can tell people a narrative, a story, that’s when people will start to care. (This to me, is the most interesting sort of food writing.)
- He talked about the carbon and moral footprint of eating meat and predicted that we won’t be eating the way we do now in the future.
- He was asked about the crazy portion sizes in the States. Apparently they got bigger in the Seventies, when the price of raw materials was negligible. Companies such as McDonald’s were faced with two options: reduce prices, a bad move in business, or increase portions. The latter option won out. He drew gasps from the audience when he said it was possible to get a 64 ounce portion of soda in the US — half a gallon. That’s about eight cups, 1.9 litres, 4 pints. With food prices skyrocketing, it remains to be seen whether the super-sizing will continue.
- In one of the most interesting things he had to say, Pollan said that eating ethically in the 21st century is a complex decision-making process that depends on your values. What is your priority: your concern for your health? For the environment? For animals? Because those values might conflict. Organic rules, for example, “were invented before climate change was an issue”, and organics can have a very high carbon footprint. Work out what you value, Pollan said. “The key thing is to introduce values, not just value to your shopping decision.” As a result, we should be trying to get as much information as we can about what we buy. Transparency is what matters.
- The refrain he has repeated time and again: “Don’t eat things your great-grandmother wouldn’t recognise: Eat Food. Not Too Much. Mostly Plants.”




